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      <image:caption>There’s a Zen story that goes something like this. It starts with the question “does a fish know it is in water?” The idea is that fish don’t know that they are in water, mainly because they have known no other condition than being in water. How does this relate to this article? It is not always easy to see these ideas when you are heads down and familiar with everything that is going on around you in your company and with your team. Sometimes we are so busy, we don’t have the time to look outside of our own team’s work! This is the exact water that the Zen analogy above is referencing.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc27ad792c50b1a1e81788d/f23a4e57-3775-40db-b9dd-f62791c2aae1/server-side-process-people.jpg</image:loc>
      <image:title>Blog - Server-Side Architecture – It’s Not Only about a Server - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc27ad792c50b1a1e81788d/2e0b2acd-c5cd-4002-9ea0-53b0be01731a/server-side-data-protection.jpg</image:loc>
      <image:title>Blog - Server-Side Architecture – It’s Not Only about a Server - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc27ad792c50b1a1e81788d/50540b2d-6915-4fce-ad4d-93c653a229c4/server-side-spa.jpg</image:loc>
      <image:title>Blog - Server-Side Architecture – It’s Not Only about a Server - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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    <loc>https://www.33sticks.com/articles/how-we-work/say-no-to-vendor-kickbacks</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc27ad792c50b1a1e81788d/73943617-66e0-4b78-bab3-a8dbeecb25bc/Just+say+NO+to+vendor+kickbacks..png</image:loc>
      <image:title>Blog - Help Prevent Corruption: Just Say NO to Vendor Kickbacks - Let’s start off describing what vendor kickbacks in the agency world are and then we can talk about why they are such a bad thing.</image:title>
      <image:caption>Vendor kickbacks refer to the practice of vendors paying money or offering other incentives, to agencies, in exchange for favorable recommendations or increased business. While this practice may seem like a win-win for both the vendor and the agency, it ultimately leads to harm for the 3rd participant in this relationship — THE CUSTOMER!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.33sticks.com/articles/sustainable-analytics/sustainable-analytics-why-the-1090-rule-is-more-important-than-ever</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-08</lastmod>
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    <loc>https://www.33sticks.com/articles/optimization/4-strategies-for-increasing-the-value-of-your-optimization-program</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc27ad792c50b1a1e81788d/ceb9cc75-36ed-49bf-9e8e-bab30c8baedd/rnnD_8kg.jpeg</image:loc>
      <image:title>Blog - 4 Strategies for Increasing the Value of your Optimization Program - Make it stand out</image:title>
      <image:caption>FIGURE 1: A/B TEST RESULTS SLIDE</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc27ad792c50b1a1e81788d/a654bc0c-f096-4c71-b5e9-6d3f78fe9a3e/Picture2.png</image:loc>
      <image:title>Blog - 4 Strategies for Increasing the Value of your Optimization Program - Make it stand out</image:title>
      <image:caption>FIGURE 2: MERRIAM-WEBSTER DICTIONARY</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc27ad792c50b1a1e81788d/ebd7fe23-134a-49f2-b234-8ae577183cf3/jeshoots-com--2vD8lIhdnw-unsplash.jpg</image:loc>
      <image:title>Blog - 4 Strategies for Increasing the Value of your Optimization Program - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc27ad792c50b1a1e81788d/e31b966a-352f-41d5-87f3-5c7bff0267f7/Picture4.png</image:loc>
      <image:title>Blog - 4 Strategies for Increasing the Value of your Optimization Program - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.33sticks.com/articles/implementation/controlling-your-marketing-tags-so-they-dont-control-you</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-06</lastmod>
  </url>
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    <loc>https://www.33sticks.com/articles/optimization/using-sample-size-estimates-to-build-an-optimization-roadmap</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc27ad792c50b1a1e81788d/ea926ae4-3fc5-473e-9e72-f1ef719a60b9/Picture1.png</image:loc>
      <image:title>Blog - Using Sample Size Estimates to Build an Optimization Roadmap - Make it stand out</image:title>
      <image:caption>SAMPLE SIZE CALCULATION</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc27ad792c50b1a1e81788d/84656258-e7c7-4dcf-9469-39480d227dd6/Picture1.png</image:loc>
      <image:title>Blog - Using Sample Size Estimates to Build an Optimization Roadmap - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.33sticks.com/articles/optimization/quantifying-the-impact-of-your-optimization-program</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc27ad792c50b1a1e81788d/5192b6bf-e249-41c1-b9ea-7edfde3b20b8/dan-cristian-padure-h3kuhYUCE9A-unsplash.jpg</image:loc>
      <image:title>Blog - Quantifying the Impact of Your Optimization Program</image:title>
      <image:caption>Now that we understand the importance of measuring the impact that your optimization program is having on the organization, you may ask – well how do I even start? Great question. We would recommend starting off by saying that you are trying to “estimate” the impact. This is not an exact science. Yes, there are formulas involved. However, there are also assumptions involved. The sooner you can get people to understand that what you are presenting is to get us in the ballpark, the easier your road will be in communicating your program impact.  Let’s begin….</image:caption>
    </image:image>
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    <loc>https://www.33sticks.com/articles/data-literacy/creating-a-new-data-literate-generation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-06</lastmod>
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      <image:title>Blog - Creating a New Data Literate Generation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2023-02-06</lastmod>
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    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <changefreq>monthly</changefreq>
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    <lastmod>2023-02-06</lastmod>
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    <loc>https://www.33sticks.com/articles/data-analysis/adobe-analytics-advanced-calculated-metrics</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc27ad792c50b1a1e81788d/c6fcc95c-b89b-4e13-8bed-f67eef80963b/hila-summit-2019.jpeg</image:loc>
      <image:title>Blog - The Power of Advanced Calculated Metrics in Adobe Analytics</image:title>
      <image:caption>Adobe Summit 2019 33 Sticks Co-Founder and Principal Analyst, Hila Dahan, presented an extremely popular session at Adobe Summit 2019 in Las Vegas on leveraging Adobe Analytics Advanced Calculated Metrics. Hila's session focused on using advanced Calculated Metrics to drive deeper insight into consumer behavior.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc27ad792c50b1a1e81788d/e9c6e818-15c7-456b-a63a-9d10b210db31/Forecasting-Cumulative-Visit-Counts-1.jpeg</image:loc>
      <image:title>Blog - The Power of Advanced Calculated Metrics in Adobe Analytics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc27ad792c50b1a1e81788d/c02ac3b0-04eb-4034-ab2a-24c0db8462c4/Forecasting-Cumulative-Forecast-to-Date.jpeg</image:loc>
      <image:title>Blog - The Power of Advanced Calculated Metrics in Adobe Analytics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc27ad792c50b1a1e81788d/8238ff80-f81c-4ed5-985a-99344900d3a3/Forecasting-Daily-Pacing.jpeg</image:loc>
      <image:title>Blog - The Power of Advanced Calculated Metrics in Adobe Analytics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc27ad792c50b1a1e81788d/bf69ec6d-fe28-4961-aaee-b2e9b1aad0c0/Forecasting-Total-Pacing.jpeg</image:loc>
      <image:title>Blog - The Power of Advanced Calculated Metrics in Adobe Analytics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc27ad792c50b1a1e81788d/75a6989c-9d9f-41b2-a63e-229f80f9cf6b/Stat-Sig-Conversion-Rate-1024x453.png</image:loc>
      <image:title>Blog - The Power of Advanced Calculated Metrics in Adobe Analytics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc27ad792c50b1a1e81788d/f35ff315-06c0-47ef-a9ac-216dea353a28/Stat-Sig-Variance.jpeg</image:loc>
      <image:title>Blog - The Power of Advanced Calculated Metrics in Adobe Analytics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc27ad792c50b1a1e81788d/c222ebaa-f808-449c-a0cb-c2555b810d15/Stat-Sig-Standard-Deviation.jpeg</image:loc>
      <image:title>Blog - The Power of Advanced Calculated Metrics in Adobe Analytics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc27ad792c50b1a1e81788d/d5b3621e-f141-419a-b1b3-f9571b32b4df/Stat-Sig-Lift.jpeg</image:loc>
      <image:title>Blog - The Power of Advanced Calculated Metrics in Adobe Analytics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc27ad792c50b1a1e81788d/247d909e-f541-4a1c-8478-5979144e38c4/Stat-Sig-Standard-Error.jpeg</image:loc>
      <image:title>Blog - The Power of Advanced Calculated Metrics in Adobe Analytics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc27ad792c50b1a1e81788d/5cc813da-8fca-440c-910a-4fe63e010ecc/Churn-Monthly-Cohort-Segment.png</image:loc>
      <image:title>Blog - The Power of Advanced Calculated Metrics in Adobe Analytics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The Power of Advanced Calculated Metrics in Adobe Analytics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc27ad792c50b1a1e81788d/5a6d4ec9-0e42-431e-9d8d-49abe4d13546/Churn-Retention-Rate.jpeg</image:loc>
      <image:title>Blog - The Power of Advanced Calculated Metrics in Adobe Analytics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The Power of Advanced Calculated Metrics in Adobe Analytics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2023-02-06</lastmod>
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      <image:title>Blog - How to self-host a Launch Library using the download option - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc27ad792c50b1a1e81788d/47bfaacd-54e1-4b65-86e1-573f42b462ac/createArchive-256x300.png</image:loc>
      <image:title>Blog - How to self-host a Launch Library using the download option - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc27ad792c50b1a1e81788d/c6a8deb2-b2f6-40e5-a1f7-b5538a3fb319/installOption.png</image:loc>
      <image:title>Blog - How to self-host a Launch Library using the download option - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc27ad792c50b1a1e81788d/ee88ae1e-04d5-41fb-b4c1-97ba22a9712b/downloadArchive.png</image:loc>
      <image:title>Blog - How to self-host a Launch Library using the download option - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc27ad792c50b1a1e81788d/d822c0b9-c459-467d-bbfd-9810da28af6b/downloaded-1.png</image:loc>
      <image:title>Blog - How to self-host a Launch Library using the download option - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Direct Call Rules in Launch have a new power: passing additional info in _satellite.track - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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