Data Without Empathy
Why We Must See the Humans Behind the Numbers
In this talk, Jason Thompson, founder of 33 Sticks, explores the real cost of treating data as just numbers. From high-stakes global events to personal experiences, this talk makes the case for a more human, more empathetic approach to analytics.
Whether you're an analyst, a data leader, or someone who makes decisions from reports and dashboards, this is an invitation to rethink how we work with data, and why it matters.
What You’ll Take Away From This Talk
● Why empathy is often the missing layer in modern analytics work
● How to avoid the trap of seeing only metrics instead of people
● A framework for shifting from technical outputs to human understanding
● Stories and strategies for applying empathy without sacrificing rigor
“We don’t need more dashboards. We don’t need more data. We need more understanding.”
-Jason Thompon
Work Like This
At 33 Sticks, we believe analytics isn’t just about accuracy, it’s about impact.
That means:
● Helping teams ask better, more human questions
● Doing analysis that support real decisions
● Bringing empathy into experimentation, optimization, and data storytelling
Want to bring this lens into your team’s work?