Optimizely Opal x Adobe Analytics: Ask Your Data Anything with Natural Languag

OptimizationData Analysis
Written By jason thompson

A demo of the Optimizely Opal connector for Adobe Analytics. Query any dimension, metric, or segment using plain English. No report builder, no drag-and-drop, no workspace setup. Just ask. In this demo:

  • Top pages by pageviews

  • Visits by browser

  • Unique visitors by country

  • Entry pages for mobile visitors

  • Weekly visit trends over 90 days

  • Month-over-month page comparison

  • Schema discovery (224 dimensions, 68 metrics, 59 segments)

  • Multi-metric breakdowns (visits + bounce rate by OS)

The connector uses a metadata registry extracted from the Adobe Analytics API with fuzzy matching for natural language resolution. Opal routes queries to the right tool automatically.

Built with ❤️ by 33 Sticks

jason thompson

Jason is CEO of 33 Sticks, a boutique analytics consultancy specializing in conversion optimization and analytics transformation. He works directly with Fortune 500 clients to maximize their use of data while helping team members reach their potential. He writes about data literacy, critical thinking, and why most "insights" aren't.

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