Controlling Your Marketing Tags So They Don't Control You

ArticlesImplementation
Written By jason thompson

This presentation by Jenn Kunz, "Controlling Your Marketing Tags So They Don't Control You", was given at the Marketing Analytics Summit in Las Vegas in June 2022. Jenn is a Principal Architect with 33 Sticks and has 15 years of experience helping enterprise organizations solve their analytics problems holistically, no matter where they are in their digital measurement evolution or what tool set they use.

Chapters

0:00 Introduction
3:57 The Problem: Why Tag Governance Matters
19:48 Best Practices
32:47 How To Audit
39:08 Clean It Up
43:16 Going Forward
52:33 Q&A
56:10 Wrap-up

jason thompson

Jason is CEO of 33 Sticks, a boutique analytics consultancy specializing in conversion optimization and analytics transformation. He works directly with Fortune 500 clients to maximize their use of data while helping team members reach their potential. He writes about data literacy, critical thinking, and why most "insights" aren't.

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