Hear from 33 Sticks Principal Architect, Jenn Kunz, and 33 Sticks Principal Optimization Strategist, Jason Boal, about how you and your organization should be thinking about MarTech server-side technology.

This article provides you with a framework that you can leverage to ensure you deliver value and ensure that your group has a great experience each and every time you are in front of them presenting the results of your hard work in building your optimization program.

You have put a tremendous amount of effort into compiling a prioritized list of test ideas for your Optimization roadmap. It’s taken months to build and includes data analysis, coordinating and facilitating ideation sessions across the organization, and ranking test ideas based upon potential impact. Now you are tasked with building out the Optimization roadmap on the calendar for the next several months and now you are to deliver your strategy to your VP……but, you’re not quite sure how to plan all of these test ideas into an integrated schedule on the calendar. Not to mention the complications that come with running overlapping tests on the same site pages. This is where Sample Size calculations come in handy.

Whether your optimization program is just starting and only one employee is involved or if your optimization program has been in place for years and spreads across multiple teams within your organization, it is vital that the program impact is being measured and communicated broadly.

Why you may ask? Well, there are a few important reasons…